The Future of OTT and Ad-Based Streaming Platforms

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service. FAST platforms

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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